I notice you have Partner Tags and Partner Location Tags - is there a difference? Yes, there is. A Partner tag may be used to describe the partner as a whole - i.e. across all locations. An example of a partner tag might be: laptop reseller. A Location tag would be used to describe something that is specific to that location. An example of a location tag might be: service repairs. Looking at the big picture, this partner is a laptop reseller with a specific location handling service repairs.